Social Media – What’s the Real Point of it All?

The key to making any social media site work for you so you can become memorable is to use the site regularly. That means posting something, either an update or a question/answer, every seven days at a minimum. Why? Because the more you use any social media site, the higher your “Google Juice” will be—in other words, Google’s algorithm will notice your regularity and you’ll get a higher ranking with Google than you would otherwise. Additionally, the more you interact and post on these sites, the more prominent you’ll become within your network—your name recognition in your industry will grow.

Remember that these days, people will look you or your company up online. That’s why you want a positive presence in the social media scene. For example, in 2008, I Googled one of my executive coaching clients Steve, a petroleum engineer, and got six results. Today I Googled his name in quotes with the words “Oil and Gas” after it, and I saw 475 results. All he did was put up a LinkedIn page, offer his expertise to others, and speak on his specialty in the US and Canada.

Even if you are an engineer, scientist, or doctor and already work over 60 hours a week, you still need to be present in the virtual world. If you can just pick one thing to do, pick LinkedIn. Then join a couple of groups so people with like minds can see what you are all about. If you have a recent article, post it. You don’t have to spend more than 30 to 60 minutes a week to at least be visible.

For aggressive, results-oriented business leaders, staying active on LinkedIn in particular is of paramount importance because you always want have an eye out for top talent. Realize that currently there are over 90 million LinkedIn users worldwide. One new user joins every second of every day. And unlike social media sites like Facebook where many people use the site for entertainment, all LinkedIn users are business minded. That means the connections you develop on LinkedIn are more likely to positively impact you or your company in some way, whether it’s now or in the future. Therefore, if you want better or more professional business relationships, LinkedIn is the place to be. Even if you have a business profile on Facebook and Twitter, LinkedIn makes a perfect addition to your personal or business branding efforts.

 

Social Media – Have a Clear Purpose

The following is the third in a series on social media.

Many people think they’re going to get business from being on social media sites. While you can get business from your online activities, this shouldn’t be your ultimate purpose. Rather, your purpose should be to make people aware of who you are by sharing your expertise.

Any business networking site is a place for you to give, not just to get. So to get business from your social media activities, you have to contribute meaningful content. You can find many groups to belong to that have strong, relevant conversations going. If you post something in the discussion that’s smart and useful (good content), then chances are someone will ask to connect with you. Now you have one more person to share your message with.

Other examples of good content are asking thought-provoking questions, posting a motivational quote, and sharing a business tip. No matter what you post, if you get a reply, acknowledge the person for their feedback or contribution. Just as you can’t take people for granted in the brick and mortar world, you can’t take them for granted in the virtual world either. Everyone who reacts to your content is a potential relationship and you need to treat them as such.

When you’re replying to a question someone else poses, you want your answer to be in that first page that comes up. That way anyone who replies or scrolls after you will see your photo and business information, as most people go to the start of the conversation and read several responses before they dive in. With that said, pay close attention to what the question is and don’t answer anything capriciously. Always remember that your reply is posted forever. Make it work for you. Make it count.

If You Don’t Stand for Something, You’ll Fall for Anything

As a leadership coach, I come in contact with managers and everyday leaders who have no idea what they want in life or who they are without their titles. They might be able to tell me their roles in life, like mother, father, daughter, son, sister, brother, but they don’t have the foggiest notion of why they “do what they do” and “act the way they act,” especially under pressure.

Many times they don’t know their values. They’ve never given thought to their personal “non-negotiable.”  Many don’t have a moral compass, a set of values that they will NOT go beyond.

Socrates said, “The unexamined life is not worth living.” While that’s a little harsh, it does make the point that you must examine your life. For what?  To pinpoint your “moral compass” – your true values. Leaders know their values, why those values are important, how those values play out in life and most important what they will sacrifice for those values.

You can’t have one set of values in your work life and a different set in your personal life. Your values go with you everywhere.  A mess up in one area of life can easily affect another. For example, it was a seemingly personal value that distracted and somewhat derailed Bill Clinton’s career, not a business value, which shows that values are not compartmentalized. So if you don’t examine your life and know what you stand for, you can easily get sidetracked.

Getting to know yourself starts with honesty – with others and especially with yourself. While most people have “cash register” honesty, meaning they’d never steal money from their employer, they aren’t always honest in other ways.

Perhaps they tell the world they value one thing and display something else. Their insides don’t match their outsides. For example, some people will tout the value of hard work and claim they work harder than anyone else. Yet when you look at their work behaviors, you find that they’re spending much of the day on long conversations about how busy and overwhelmed they are. Some spend a lot of time on social media – things that don’t advance the company. That’s not personal honesty or personal awareness.

I’d invite you to take a half-day – go to a quite place and think about what values you will sacrifice for. If you’d like a template, below is a link to a list of values. Pick 10 and then pare it down to 5. You’ll be amazed.

I Googled “List of Values” and they can be found at listofvalues.com. You’ll see by the length of the list why I suggested a half-day of alone time for you to pare your values down to the top 5!

The Top Meeting Pet Peeves that Plague Organizations – Tip #5

The following is the fifth and final tip on meeting pet peeves.  For more information on what the Jean Kelley Leadership Alliance can do for you and your company, visit www.jeankelley.com/our-solutions.

Pet Peeve #5: Listening to Unprepared or Ineffective Speakers

Nothing is worse than listening to a monotone speaker who says “um” or “ah” every other word…or having someone start their portion of the meeting by saying, “I really didn’t prepare anything for this, so let’s just wing it.”

While everyone should speak and offer ideas at these meetings, some people may have to give more thoughtful, polished information. These people should be identified beforehand so they have time to prepare. This is crucial, because in most organizations, to be promoted you must have solid public speaking skills.

Additionally, if someone simply isn’t good at giving presentations, no matter how much preparation he or she does, that person needs to get support and training to become more effective. Granted, no one wants to tell a colleague, “You need to work on your public speaking skills,” but offering support to others will not only make meetings more effective, it will also make the company stronger.

Do Your Part

Business meetings are a mainstay in our work-world, so no matter what you think of them, they’ll never go away. Knowing this, isn’t it time we all work to avoid the top meeting pet peeves? If we all do our part, we can make meetings more enjoyable, more productive, and more meaningful for everyone involved. And that’s one kind of meeting everyone will love to attend.

The Top Meeting Pet Peeves that Plague Organizations – Tip #3

 

Pet Peeve #3: People Arriving Late to the Meeting

The following is the third meeting pet peeve in a weekly series of 5.

How many meetings have you arrived to on time, only to have the meeting start late as everyone waits for others to show up? Even worse, if the meeting does start on time, it restarts 10 minutes later when a few people straggle in. Rather than continue with the meeting, the facilitator attempts to bring the late comers up to speed by rehashing everything that was just covered.

But why penalize the people who arrived on time? A better approach is to close the door when the meeting starts and put a note on the door that says, “Meeting in Progress.” Those who arrive late will know to sneak in as inconspicuously as possible…and, hopefully, they won’t make the same mistake next time. Additionally, unless the late person is the boss, don’t restart the meeting later. When meeting start times are enforced and honored, people will make the effort to be on time.

Are You Executive Level Material? Tip #10

10. Communicate effectively.

How you communicate, both verbally and in writing, can make or break your career potential. Using poor grammar, foul language, or an inappropriate tone make you appear less intelligent. Most executives are very polished when it comes to their communication skills. If your communication skills are lacking, find a resource (a class, a book, a mentor, or a coach) to help.

Get Ahead Today

Realizing your goal of attaining an executive level position is possible. You simply need to go beyond your technical or job-specific skills and add some focus to your executive presence. After all, you can’t become an executive if you don’t act or look like one. By concentrating on these ten areas and keeping your skills up to date, you’ll reach the executive suite sooner than you ever thought possible.

Visit www.jeankelley.com/our-solutions to find out how a member of our team can help you reach your career potential.

Are You Executive Level Material? Tip #7

The following is the 7th in a series of 10 tips to help you become more promotable in your job.

7. Get a mentor.
If your company has a mentoring program, take advantage of it. If you don’t have access to such a program, get a mentor on your own. Look through your network of people and find someone who is at or near the level you aspire to be. Invite the person out to lunch and talk business with them. Learn what they did to get where they are. When you feel enough rapport and comfort with the person, ask if he or she will mentor you. Most people are honored by the request and will say “yes.” If the person declines the request, don’t take it personally. Simply find someone else to learn from.

Are You Executive Level Material? Tip #6

The following is the 6th in a series of 10 tips to help you become more promotable in your job.

6. Do what others won’t do.
In every department there are a few things that need to get done (or that are important to the boss), but no one wants to do them. Find out what those are…and then volunteer for the tasks. Yes, some people will call you a “kiss up,” but that’s okay. Ultimately, you have to please your boss and to some extent your peers and direct reports, not the nay-sayers who have little chance of reaching the top.

Are You Executive Level Material? Tip #5

The following is the 5th in a series of 10 tips to help you become more promotable in your job.

5. Learn about business.

To make it in business you have to know about business. This includes reading about your industry as well as other industries to learn how different companies handle things. If you’re well read you can give examples from other industries and companies of what worked and what didn’t. Remember that in order to be promotable you have to be on top of your game at all times; being knowledgeable is one way to display your competence.

 

Are You Executive Level Material? Tip #4

The following is the 4th in a series of 10 tips to help you become more promotable in your job.

4. Build social capital.

Building social capital across the board is critical to your upward mobility. Not only should you build social capital with people within your department, but you should also build it with people in other departments and in other companies who might be a resource for you. Social capital simply means building connections with people. Find out some personal information about others, such as their hobbies, their birthday, and their kids’ names…and then talk about those items occasionally to build rapport. Remember this: People don’t care how much you know until they know how much you care. When you’re on your way up the ladder, you need to treat people like people and not like objects. Get to know your peers. You never know if one day a peer will be your boss, and even if they aren’t, they can make your work life very stressful.