The key to making any social media site work for you so you can become memorable is to use the site regularly. That means posting something, either an update or a question/answer, every seven days at a minimum. Why? Because the more you use any social media site, the higher your “Google Juice” will be—in other words, Google’s algorithm will notice your regularity and you’ll get a higher ranking with Google than you would otherwise. Additionally, the more you interact and post on these sites, the more prominent you’ll become within your network—your name recognition in your industry will grow.
Remember that these days, people will look you or your company up online. That’s why you want a positive presence in the social media scene. For example, in 2008, I Googled one of my executive coaching clients Steve, a petroleum engineer, and got six results. Today I Googled his name in quotes with the words “Oil and Gas” after it, and I saw 475 results. All he did was put up a LinkedIn page, offer his expertise to others, and speak on his specialty in the US and Canada.
Even if you are an engineer, scientist, or doctor and already work over 60 hours a week, you still need to be present in the virtual world. If you can just pick one thing to do, pick LinkedIn. Then join a couple of groups so people with like minds can see what you are all about. If you have a recent article, post it. You don’t have to spend more than 30 to 60 minutes a week to at least be visible.
For aggressive, results-oriented business leaders, staying active on LinkedIn in particular is of paramount importance because you always want have an eye out for top talent. Realize that currently there are over 90 million LinkedIn users worldwide. One new user joins every second of every day. And unlike social media sites like Facebook where many people use the site for entertainment, all LinkedIn users are business minded. That means the connections you develop on LinkedIn are more likely to positively impact you or your company in some way, whether it’s now or in the future. Therefore, if you want better or more professional business relationships, LinkedIn is the place to be. Even if you have a business profile on Facebook and Twitter, LinkedIn makes a perfect addition to your personal or business branding efforts.