Social Media – What’s the Real Point of it All?

The key to making any social media site work for you so you can become memorable is to use the site regularly. That means posting something, either an update or a question/answer, every seven days at a minimum. Why? Because the more you use any social media site, the higher your “Google Juice” will be—in other words, Google’s algorithm will notice your regularity and you’ll get a higher ranking with Google than you would otherwise. Additionally, the more you interact and post on these sites, the more prominent you’ll become within your network—your name recognition in your industry will grow.

Remember that these days, people will look you or your company up online. That’s why you want a positive presence in the social media scene. For example, in 2008, I Googled one of my executive coaching clients Steve, a petroleum engineer, and got six results. Today I Googled his name in quotes with the words “Oil and Gas” after it, and I saw 475 results. All he did was put up a LinkedIn page, offer his expertise to others, and speak on his specialty in the US and Canada.

Even if you are an engineer, scientist, or doctor and already work over 60 hours a week, you still need to be present in the virtual world. If you can just pick one thing to do, pick LinkedIn. Then join a couple of groups so people with like minds can see what you are all about. If you have a recent article, post it. You don’t have to spend more than 30 to 60 minutes a week to at least be visible.

For aggressive, results-oriented business leaders, staying active on LinkedIn in particular is of paramount importance because you always want have an eye out for top talent. Realize that currently there are over 90 million LinkedIn users worldwide. One new user joins every second of every day. And unlike social media sites like Facebook where many people use the site for entertainment, all LinkedIn users are business minded. That means the connections you develop on LinkedIn are more likely to positively impact you or your company in some way, whether it’s now or in the future. Therefore, if you want better or more professional business relationships, LinkedIn is the place to be. Even if you have a business profile on Facebook and Twitter, LinkedIn makes a perfect addition to your personal or business branding efforts.


Social Media – Have a Clear Purpose

The following is the third in a series on social media.

Many people think they’re going to get business from being on social media sites. While you can get business from your online activities, this shouldn’t be your ultimate purpose. Rather, your purpose should be to make people aware of who you are by sharing your expertise.

Any business networking site is a place for you to give, not just to get. So to get business from your social media activities, you have to contribute meaningful content. You can find many groups to belong to that have strong, relevant conversations going. If you post something in the discussion that’s smart and useful (good content), then chances are someone will ask to connect with you. Now you have one more person to share your message with.

Other examples of good content are asking thought-provoking questions, posting a motivational quote, and sharing a business tip. No matter what you post, if you get a reply, acknowledge the person for their feedback or contribution. Just as you can’t take people for granted in the brick and mortar world, you can’t take them for granted in the virtual world either. Everyone who reacts to your content is a potential relationship and you need to treat them as such.

When you’re replying to a question someone else poses, you want your answer to be in that first page that comes up. That way anyone who replies or scrolls after you will see your photo and business information, as most people go to the start of the conversation and read several responses before they dive in. With that said, pay close attention to what the question is and don’t answer anything capriciously. Always remember that your reply is posted forever. Make it work for you. Make it count.

Building Your Resume

Build a Resume that Stands Out

No matter what kind of position you’re applying for – from entry level to executive level – the resume is important. These days a resume can be either hard copy or electronic. Which you send depends on what the company has asked for in their employment ad. Whether they say to email or mail a resume, or to apply online, do exactly as they say. And when you do apply online, be sure you fill out every box and complete every field. Do every single thing the prospective employer asks for. If you don’t, you’ll get automatically disqualified because the potential employer will think you can’t follow directions. In fact, that’s the number one first test of many employers – “Do they follow instructions?”

If you’re mailing in a resume, pick a white or off-white paper. Unless you’re in the arts, don’t do anything wild with your resume. Make sure your font choice is readable both on and off screen. Font that is too tiny or too elaborate will not get read. Finally, there is never any excuse for an error on your resume. So if you’re not good at proofing, find someone who is…and then find someone else who’ll proof it again. You just can’t be too cautious.

Thinking of Using a Temp? Know the Company You’re Working With

Choose a temp service basked on a referral from another business professional you trust, if possible. If you can’t get a referral, then you have to do your own due diligence. Generally speaking, the internal workings of a temporary placement firm vary from place to place. Unless you are working with a franchise, the only way to find out how the firm works is to ask. Therefore, contact some local temporary help companies and ask them such question as:

• How long have you been doing business in the local market?
• Do you belong to any national associations?
• What kind of testing do your temps go through?
• What kind of reference checking do you do?
• What’s your firm’s area of specialization?

Be honest with the company. If you have called other temp services or have had a bad experience in the past, let them know. Also, take into consideration the specialist you speak with. Does the person seem knowledgeable and caring, or is the person just trying to sell you on the idea of working with them? Remember, the person needs to be listening twice as much as they talk. True professionals are interested in getting a feel for your credibility, as you are theirs. Since the goal is to create a long-term relationship, you want to feel comfortable with your main point of contact.

Looking For a Job

There are many ways to look for a job.  Networking, online posting sites, newspapers, temporary employment services, outplacement firms, private employment agencies, and state employment agencies are just a few.

In a tough job market, don’t stick with only one avenue.  Use every source you can think of.  The only exception would be if you are working and your search is confidential.  In this case, you will have to be careful not to answer blind ads in the paper, because your boss might have submitted them.  Some bosses are so sneaky; they will run an ad or post a job online that might appeal to you just to see if you are looking for a new job.  When your search is confidential, it is best to contact a reputable employment service; one that has been referred by people you trust.  Make sure the employment service knows your search is confidential.  Print “Confidential Resume of ….” at the top of your resume and also mention the confidentiality of your search in your cover letter.  If you live in Oklahoma, Jacobi Kelley Personnel has an office in OKC and in Tulsa.  Their website is

If your search is not confidential, you can take advantage of every possible method of finding your new job.  Be sure to explore all your options.

Change My Personality?

Dear Jean,

My boss would like me to be more of a people person.  Because I supervise five people, this has come up on every review.  It’s not that I don’t like people, but I find many people extremely annoying.  How can I change my personality?


I don’t think it’s a good idea to try to change your personality.  It sounds like all you need to do is add some people skills.  And believe me, they can be acquired.  The best training for this in the nation is the Dale Carnegie course.  I have seen a 10-week course dramatically alter a person’s career opportunities.  These skills are crucial.  You will learn such things as how to be a good listener and how to get others to talk about themselves; how to show genuine interest in other people; how to supervise without criticizing, condemning, or complaining; and how just smiling can make people around you feel differently.  As a bonus, Dale Carnegie training (at will enhance your family relationships as well.

There are also life coaches and business coaches that can help. Be sure to get a referral if you go this route.  It can be a waste of time and money if you get a mediocre coach.

I too had to change the way I dealt with people.  To do this, I first made a solemn vow to myself to change, and then I listened to educational tapes night and day.  I listened to them when I got ready for work; I listened to them as I drove to and from work.  It’s amazing how much motivation and education you can get in your car.

This became a lifelong habit, and even though the subject matter of the tapes I listen to changes, I always take along 6 to 12 hours of listening on any road trip.  Head for the public library; see what it has to offer.  My largest source of business education tapes is Nightingale Conant.  You can find them on the web at

Make it a goal to turn on a tape the minute you get in the car.  Before too long, you will have an education equivalent to a master’s degree just from your commute and your driving around town.